Digital Marketing Strategy and Planning Toolkit


Our strategy toolkit will help you create your own digital strategy cost effectively. The toolkit gives you a clear structure to quickly create your plan. As an expert member of Smart Insights we structure your digital plan around the RACE planning framework and use our online resources to create and refine your digital plan. If you are just starting out in business have a look at our Media Kit options.

Offline Marketing Solutions

It’s not always about online digital solutions when it comes to getting your brand out there. We have been in this business long before smart phones and social media. We still promote the benefits of hard copy marketing materials. Leaflets, brochures, banners and signs still play an important part in your marketing mix. That is why we include many of those products in our service offerings. If your business has a high street premises then signage and window graphics will play an important part in your digital strategy. Allow us to look at the all of your creative marketing products because we have the tools, the know-how and the technology to make it all happen in a consistent and coherent approach.

Back to Basics

Well, not completely! We don’t suggest advertising in the Yellow Pages or even the small ads in the classified section of your local newspaper. We do suggest spending money on your business cards and other printed material. We include these offline touch points and in your digital strategy. Wherever your brand is seen is a touch point. Wherever your message is a call to action is a touch point. It may be a simple business card with a website address and a mobile phone number but it will be an example of how you are perceived as a business.

SW Advanced Flooring Team

Delta Digital has helped SW Advanced flooring by increasing enquiries on our website by 40% in the last year. Although we are an Edinburgh based Hardwood Flooring company, we are now receiving enquiries from the Borders and Dumfries. We decided on the Business Package because it suited our budget. We are also in control of our own Google Adwords Campaign rather than this being managed by Yell. We can now control the daily spend on advertising to suit our needs. This was never something we could do with Yell. I recommend signing up to the services of Delta Digital if you are interested in increasing business enquiries.

Steve Wightman - SW Advanced Flooring - December 2018

It was only last November we got to talking to Ron at Delta Digital. My dad had been using his web services for a few years and had recommended him. I explained the problems I was having with my current service provider so decided to go with Delta Digital. Wow! I had not expected to see such a rapid increase in salon bookings in such a short time. Within only 2 months we are operating at full capacity and looking at adding to our team of hairdressers. I now use Google's Gsuite and my email is much more organised. It's made things so much easier to run the business.

Emma - Miskala Beauty Salon - January 2019

Before we met Ron we received very few enquiries from the old website but didn't understand why. Ron explained the managed serviced provided by Delta Digital. We were told it would take time for a new website to be found "organically". Without fully understanding what that meant we trusted Delta Digital to provide us with a new, mobile friendly website. On Ron's advice we Initially invested in Google Adwords Express Advertising for the new website. We were aware of the Google Ad service previously with as part of their package but got nothing from it despite their high monthly fees and promises so we were a little skeptical. As soon as we opted to manage our own Google Adword Campaign under the watchful eye of Delta Digital, we could see the results every day. This was never the case with and we never managed to get a report out of them telling us what was going on. Earlier this year, we stopped paying for Google Adwords and now rely solely on our organic ranking in the search engines. Thanks to Delta Digital, I now understand the term "organic" when it comes to being found in the search engines and we've never been busier!

Emma Irons - Operations and Finance Manager - Charlie Irons Coaches - November 2018

Although I consider myself "old school" when it comes to marketing, Scotwaste is now one of the leading waste recycling and waste collection companies in the Scottish Central Belt thanks to a new mobile friendly website and digital marketing. Our skip hire services have also increased by 20% year on year since taking on the SEO services of Delta Digital. There is much still to do in social media but we can see the benefits of a good digital strategy. We now enjoy a steady stream of website enquiries. Thanks to Delta Digital for making this happen.

Brian Ramsay - Managing Director - October 2018

We have been using Delta Digital for all our website and printing needs for over 10 years now and the service has always been excellent. We have a content management system which allows us to change the content on the low cost standard package from Delta Digital. This suits our needs for digital marketing. We have developed a good working relationship with Ron and he always offers good advice.

Shirley - Store Manager Coxydene Farm Feeds - September 2018 Envato

From Logo Design to Website Hosting, Delta Digital provides a full end to end brand management service. We are guided through policy and best practice for all things web related and this saves us time and money. Nothing is too much trouble for Ron at Delta Digital. Always a pleasure to deal with! Good lad!

Eamonn - Managing Director - September 2018 RT-Themes

Content Marketing

We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.

Digital Experience

 Learn how to make your mobile and desktop websites more persuasive using our approach. Find out how to use Google Analytics to identify improvements and understand website design best practices.

Email Marketing and Automation

 Email is still the best way to deliver target, relevant messages to prospects and customers. Use our email marketing tools so you can use the power of marketing automation across the customer lifecycle.

Google Adwords

 Paid search marketing is highly competitive in all business sectors. Adwords needs careful management to deliver a return on investment. Use our adwords guide to go through the questions you need to ask to optimise your account.

Google Analytics

Google Analytics is a fantastic tool in the right hands but to get more commercial value from it requires careful setting up and monitoring. Our guide helps you through the steps to customise it for your business.

Marketing Campaign Planning

No need to reinvent the wheel. We give the the fundamental of a Marketing Strategy to grow your business. Use our campaign planning guides to create tried and tested campaign plans.

Search Engine Optimisation

If you get it right, SEO can be a huge competitive advantage so it’s very competitive. Check your approach to SEO is using the latest techniques and best practices with our toolkit.

Social Media Marketing

Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the main social networks with practical tips in our smart guides.