Physical Web

What we know about the Physical Web

We will share with you what the Physical Web is, how your business will benefit from it and at what cost. As a digital technology business at the sharp end, it is important for us to advise on products and services available now and in the future that will benefit current and new customers. Proximity Marketing has been around for over a decade but only now has it become possible to broadcast a less obtrusive message to passing mobiles phones without having to download an app. In 2016 the Eddystone Beacon breaks new ground in digital marketing and this complements our suite of digital services very nicely.

How does it work?

The Physical Web enables you to see a list of URLs being broadcast by objects in the environment around you. Any object can be embedded with a Bluetooth Low Energy (BLE) beacon, which is a low powered, battery efficient device that broadcasts content over bluetooth. Beacons that support the Eddystone protocol specification can broadcast URLs. Services on your device such as Google Chrome or Nearby Notifications can scan for and display these URLs after passing them through a proxy.

Explore the Physical Web in 3 easy steps.

Get beaconsOn supported Android devices, you can use Beacon Toy to transform your phone into an Eddystone beacon. Otherwise, choose from a variety of beacon manufacturers.

Configure beaconsYou’ll have to select which URLs you’d like to broadcast (browsers such as Chrome and Nearby Notifications only support HTTPS) and how far and often you want your beacons to broadcast.

DeployPlace your beacons in a physical space. Anyone who passes by with a Physical Web-compatible service will see your URL.

If you don’t yet have a secure site address (HTTPS) then contact us about renting a landing page at https://www.physical.scot/

The Physical Web
sample beacon notifications