Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation, known as SEO,  is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic search engine results are those achieved without the need to pay for advertising or Pay Per Click (PPC).

What were your main concerns when you decided to build a website? Most people want to improve their business opportunities, gain new customers and make it easier for existing customers to find them online.

Whilst a beautiful website is a great start, it won’t help people to find you unless it is optimised for search engine results. This means your website isn’t doing what you built it to do.

We have the next logical step. It’s simple, time efficient and user friendly, and we’ll help you find and make the changes you need to get found online.

Online Marketing is at the centre of Delta Digital’s business model when it comes to supporting other small businesses. That is why we now provide a Ranking Coach service. Watch the short video to find out more >>

3 Reasons why SEO is so important for every business

  1. 92% of your customers won’t go further than page one on Google (Forbes, 2018)
  2. The first five organic results receive 67.6% of clicks (Forbes, 2018)
  3. Local searches lead 50% of mobile users to visit stores within one day (Google, 2018)

Chose one of our SEO Packages

Find out about Ranking Coach

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Digital Marketing Strategy and Planning Toolkit

 

Our strategy toolkit will help you create your own digital strategy cost effectively. The toolkit gives you a clear structure to quickly create your plan. As an expert member of Smart Insights we structure your digital plan around the RACE planning framework and use our online resources to create and refine your digital plan. If you are just starting out in business have a look at our Media Kit options.

Offline Marketing Solutions

It’s not always about online digital solutions when it comes to getting your brand out there. We have been in this business long before smart phones and social media. We still promote the benefits of hard copy marketing materials. Leaflets, brochures, banners and signs still play an important part in your marketing mix. That is why we include many of those products in our service offerings. If your business has a high street premises then signage and window graphics will play an important part in your digital strategy. Allow us to look at the all of your creative marketing products because we have the tools, the know-how and the technology to make it all happen in a consistent and coherent approach.

Back to Basics

Well, not completely! We don’t suggest advertising in the Yellow Pages or even the small ads in the classified section of your local newspaper. We do suggest spending money on your business cards and other printed material. We include these offline touch points and in your digital strategy. Wherever your brand is seen is a touch point. Wherever your message is a call to action is a touch point. It may be a simple business card with a website address and a mobile phone number but it will be an example of how you are perceived as a business.

Content Marketing

We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.

Digital Experience

 Learn how to make your mobile and desktop websites more persuasive using our approach. Find out how to use Google Analytics to identify improvements and understand website design best practices.

Email Marketing and Automation

 Email is still the best way to deliver target, relevant messages to prospects and customers. Use our email marketing tools so you can use the power of marketing automation across the customer lifecycle.

Google Adwords

 Paid search marketing is highly competitive in all business sectors. Adwords needs careful management to deliver a return on investment. Use our adwords guide to go through the questions you need to ask to optimise your account.

Google Analytics

Google Analytics is a fantastic tool in the right hands but to get more commercial value from it requires careful setting up and monitoring. Our guide helps you through the steps to customise it for your business.

Marketing Campaign Planning

No need to reinvent the wheel. We give the the fundamental of a Marketing Strategy to grow your business. Use our campaign planning guides to create tried and tested campaign plans.

Social Media Marketing

Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the main social networks with practical tips in our smart guides.