Tag Archives: google adwords

Google Adwords Express

Google offers a simple version of their Adword service called Google Adwords Express. It is popular with businesses wishing to attract customers within a 40 mile radius. It offers a simple control panel to control your monthly budget. For businesses that prefer a fully managed service, we can run your Google Adwords Express campaign for […]

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Insight on the Adwords Auction

Hal Varian, Google’s chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and […]

Blog, Google Adwords